DENMARK: E-COMMERCE IN THE NORDICS 2024 - SPRING
Danish online shopping behavior, spring 2024 🇩🇰
During the recent month 80% of the Danes have made an online order. 83% shop online at least every month, compared to 62% in 2019.
Both 18-29-year-olds and 30-49-year-olds keep a high shopping frequency with 42% shopping online at least once a week. There are large differences between different age groups in Denmark; 15% of the 65-79-year olds shop online every week, while the Danish average is 31%.
More than a third of the latest e-commerce purchases were made in the clothes and footwear category. The second most popular category is home electronics for men and beauty and health for women.
