DENMARK: E-COMMERCE IN THE NORDICS 2024 - SPRING
Payment methods in Denmark, spring 2024 🇩🇰
68% of the Danes prefer credit card or MobilePay* when they pay for their orders. Credit cards has maintained its position as the most popular payment method.
However, it has decreased from being the favorite for 62% of the respondents in 2019 to 35% today. At the same time, app solutions like MobilePay are becoming increasingly popular.
52% of the Danes have not cancelled a purchase during checkout. In Denmark, 30-49-year olds have cancelled the most orders – 66% in the age group has done so in the last three months.
The Danes have the highest willingness to pay for sustainable delivery. The share has increased from 34% in 2019 to 39% today.
