Second-hand shopping in Denmark, spring 2024 🇩🇰
A third of the Danes have bought something second-hand online recently. However, there is a large age difference. 47% of the 18-49-year-olds have made a second-hand purchase recently, but less than 20% of the 50-79-year- olds have done so.
For both men and women, clothes and footwear is the most popular second-hand category. Thereafter, a fifth of the second-hand purchases were made in the home electronics category, which is the second most popular category for men. For women, the second most popular category is furniture and interior decoration.
Price difference and sustainability are the most important reasons to buy second-hand. 30-49-year-olds are the least price-motivated, and they think more about sustainability and style than other age groups.
