NORWAY: E-COMMERCE IN THE NORDICS 2024 - SPRING
Cross-border e-commerce in Norway, spring 2024 🇳🇴
48% of the Norwegians shop online from abroad at least once a month, an increase from 34% in 2019.
The most frequent international shoppers are the 18-29-year-olds, of whom 16% buy something from abroad at least once a week. Norwegian men shop from abroad to a higher extent than Norwegian women, 15% compared to 9%.
The neighboring Nordic countries Sweden and Denmark are popular markets for more than half of the online shoppers. Buying from Sweden is much more common than it was in 2019, when the country was in fourth place.
Temu, Zalando and Ebay are the most popular online marketplaces for Norwegian shoppers. Temu is the most popular among 50-79-year-olds, but for the younger population Zalando is the first-hand choice.
