NORWAY: E-COMMERCE IN THE NORDICS 2024 - SPRING
Norwegian online shopping behavior, spring 2024 🇳🇴
More than eight out of ten Norwegians have been shopping online recently, and 83% do so every month. In 2019 the recent months shopping rate was at 67%.
In Norway the 30-49-year-olds have the highest shopping frequency with 32% shopping at least once a week. There are small differences between genders: 23% of the women shop online every week compared to 21% of the men.
More than a third of the latest e-commerce purchases was in the clothes and footwear category. Since 2019 beauty and health has advanced from fourth to second place.
