NORWAY: E-COMMERCE IN THE NORDICS 2024 - SPRING
Second-hand shopping in Norway, spring 2024
Less than a third of the Norwegians have bought second-hand online recently. However, half of the 18-29-year-olds have done so.
Most of the purchases consisted of clothes and footwear. Among the 50-64-year-olds, home electronics, books and media were almost as popular as clothes and footwear.
Price difference and sustainability are the most important reasons to buy second-hand. 30-49-year-olds has the highest share of people whose primary reason is sustainability: 29%
