E-commerce returns in Finland - spring 2026 🇫🇮
Parcel lockers are becoming increasingly common as a return option in Finland. A larger share of consumers report using parcel lockers for their latest return compared with 2025, which may reflect carriers promoting locker returns more actively and making the option more visible and accessible.
Return preferences differ between age groups. While parcel lockers are the most popular delivery method among the oldest consumers, it is most popular as a return method among consumers aged 30-49. The 60-79-year-olds prefer to use service points when making a return, which could be due to habit, lack of knowing how to or that older consumers tend to return items less frequently.
When Finnish consumers receive an item they do not wish to keep, the most common action is to return it to the retailer. However, some choose to give the item to someone close to them, which contributes to lower return rates.
Overall, return rates in Finnish e-commerce have declined in recent years. This may partly reflect more deliberate purchasing behavior, as clear return policies play an important role when choosing where to shop. Structural changes in online consumption may also contribute, as product categories with lower return rates such as beaty and health and groceries have become more popular since last year.
