Danish payment and checkout behavior - spring 2026 🇩🇰
Credit card remains the most used payment method among Danish consumers, although closely followed by MobilePay, which is the most preferred option. Despite this preference, the use of MobilePay has not increased, indicating a potential gap between the payment methods consumers would like to use and those offered by online retailers.
The share of Danish consumers who have cancelled a purchase during the past three months is rather similar to the Nordic average, however it has become more common to cancel a purchase over the years among Danes. The main reason for abandoning a purchase is high shipping costs, indicating that additional fees at the final stage of the purchase process can deter consumers from completing their orders. This behavior is particularly common among younger consumers, with Danes aged 18-29 being the most likely to cancel their purchase during checkout.
Danish consumers are increasingly prioritizing a smooth checkout process when deciding where to shop from. The importance of a seamless checkout experience has risen by nearly 10 percentage points compared to last year, rising from 49 percent to 58 percent. This highlights how convenience is a key competitive factor in e-commerce and can also explain the continued increase in popularity for fast and easy payment methods such as MobilePay.
