E-commerce returns in Denmark - spring 2026 trends 🇩🇰
Service points remain the most popular and used return method among Danish consumers, although preference has declined slightly since last year. The popularity also varies across age groups, with higher preference among older consumers and lower preference among younger ones. Physical store returns show the opposite pattern, with both preference and usage higher among younger consumers and declining with age, likely reflecting the higher degree of omnichannel engagement among younger consumers.
One in three Danes have returned a product within the last three months, with return rates showing a clear inverse relationship with age. Younger consumers return products more often than older ones, consistent with their generally more spontaneous shopping behavior which leads to more hasty purchases. By contrast, the oldest age group, 65-79, demonstrate a more deliberate approach to e-commerce, being by far the least likely to purchase items they later wish to return.
When Danish consumers no longer want a product, the most common action is to return it to the retailer from which it was purchased. Other ways of handling unwanted items vary by age, with consumers aged 18-29 being the most likely to donate items they no longer want.
