Circular shopping in Norway - spring 2026 🇳🇴
Norwegians continue to enjoy sustainable shopping. In particular, second-hand selling is popular, with more Norwegians selling second-hand items than buying them. Second-hand shopping is especially popular among consumers aged 18–29, where 46 percent have bought something second-hand, and 52 percent have sold something. This may be due to stronger environmental awareness, financial reasons, and the growth of digital platforms that make buying and selling easier. Additionally, women are more active in the second-hand market, which may partly be explained by the high share of clothing and footwear in the second-hand market, categories where women are typically more engaged.
Clothing and footwear are by far the most common product category purchased second-hand, followed by home electronics, and furniture and interior decor. Electronics and furniture are often high-value items, making second-hand options an attractive way for consumers to save money.
The most common reason to buy second-hand products is that it is cheaper. Compared to last year, more consumers buy second-hand due to economic reasons, while fewer do so for sustainability reasons. This increase likely reflects continued financial caution among consumers, who remain price-sensitive given the elevated inflation in recent years.
