Norwegian payment and checkout behavior - spring 2026 🇳🇴
Last year, Vipps became the most preferred payment method in Norway, while credit cards were the most commonly used. This year, Vipps has become both the most used and the most preferred payment method. The preference for Vipps has also increased compared to last year, indicating even further growth potential.
A seamless customer journey is important to Norwegian consumers. 57 percent state that a smooth checkout process is important when deciding where to shop. This importance is reflected in checkout behavior. In the past three months, 6 in 10 Norwegians have cancelled a purchase during checkout, compared to 5 in 10 the previous year. The most common reason to cancel during checkout is that the shipping price is too high.
Younger consumers are especially prone to cancel their purchases at checkout, with 7 out of 10 having cancelled a purchase in the last three months. The most common reason is that shipping or return costs are too high. They are also more sensitive to delivery options and are more likely to cancel their purchases if the delivery method does not suit them, or if the delivery time is too long. Younger consumers could also be more likely to use the shopping cart as a way to plan or compare purchases, which may contribute to higher cancellation rates.
