E-commerce returns in Norway - spring 2026 🇳🇴
Nearly 3 in10 Norwegian consumers have returned a product within the past three months. Returns are especially common among younger consumers, with 45 percent reporting having returned a product within the past three months. This could partly be explained by their frequent online orders as well as often purchasing fashion, an industry with traditionally high return rates.
Service points remain the most common return method and are also the most preferred, closely followed by returns in physical stores. Older generations prefer service points, while younger consumers prefer returning items in physical stores. This may be explained by the fact that younger consumers appreciate omnichannel shopping more and find it convenient to return items in-store, where it in some cases also is possible to receive an immediate refund or exchange. Additionally, parcel lockers have become increasingly popular as a return option, reflecting an increasing demand for flexible and convenient solutions.
Most Norwegian consumers return unwanted products to the seller, followed by giving them to someone they know and donating them. Younger consumers aged 18–29 are more likely than older generations to give unwanted items to someone they know or donate them.
