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NORWAY: E-COMMERCE IN THE NORDICS 2026 - SPRING

E-commerce delivery trends in Norway - spring 2026 🇳🇴

Delivery to a service point remains the most used delivery method and continues to grow. However, home delivery remains the most preferred option among Norwegian consumers, despite a decrease in usage compared to 2025. This highlights a gap between actual behavior and preference. Parcel lockers have also gained popularity for the third consecutive year, both in terms of usage and preference. It is more than  twice as common to use parcel lockers in 2026 compared to 2024.

52% of Norwegian consumers are willing to wait longer for a more sustainable delivery

Norwegians are most willing to pay extra for home delivery, with 51 percent stating they have done so.

Used and preferred delivery methods

Overall, willingness to pay for delivery services exceeds actual usage, especially for same day delivery. However, home delivery stands out as an exception, with more consumers reporting that they have paid for it than those who say they are willing to do so. Younger consumers aged 18–29 stand out as the group most willing to pay additional fees, with 58 percent willing to pay for home delivery and 64 percent for same day delivery. This indicates that speed and convenience is particularly valued by young Norwegians.

Willing to pay vs have paid for deliveries

1 in 4 consumers are willing to pay extra for sustainable deliveries, while more than half are willing to wait longer for a sustainable delivery. This suggests that consumers value sustainable deliveries, but primarily when it does not involve additional costs.

Spring 2026 Insights

Returns in Norway

A snapshot of return trends in Norway during spring 2026.

Deliveries in Norway

Insights into Norwegian delivery preferences and behaviours from spring 2026.

Payments in Norway

How consumers in Norway preferred to pay in spring 2026.

Norway's cross-border shopping

How Norwegians shopped internationally in spring 2026.